Is the Future of Beverages Non-Alcoholic and Asian-Inspired? Exploring New Trends

Key Takeaways:

  • Taejin Beverage Inc., based in Los Angeles, California, is a leading innovator in the food and beverage industry, specializing in non-alcoholic Asian-inspired drinks.
  • The startup’s flagship product, Sans, is an adaptogen-infused drink with only 10 calories.
  • Taejin Beverage Inc. is led by Kevin “Taejin” Kreider from Netlix’s “Bling Empire” and backed by industry veterans from Langers Juice and Vine Ventures.

Taejin Beverage Inc., a beverage manufacturer based in Los Angeles, California, is redefining the beverage market with its non-alcoholic, Asian-inspired offerings. The company, founded by Kevin “Taejin” Kreider from Netflix’s hit show “Bling Empire”, seeks to bring unique flavors to the non-alcoholic beverage sector, a category that continues to gain traction across the globe.

The startup’s flagship product, Sans, is a testament to the changing preferences of consumers who desire healthier and more culturally diverse options. This groundbreaking beverage boasts only 10 calories and comes in two intriguing flavors; Dragon Ginger and Ginseng Apple Guava.

What differentiates Sans from other non-alcoholic drinks on the market is the infusion of adaptogens, a group of herbs and mushrooms used in herbal medicine. These adaptogens not only add to its unique flavor profile but also tout potential health benefits. Its launch was strategically aligned with the airing of the third season of “Bling Empire”, capitalizing on the popularity of the show and its cast members.

Taejin Beverage Inc. has successfully leveraged multiple partnerships to develop and market Sans. Partners such as Bruce Langers of Langers Juice and Ben Kim and Doug Lui from Vine Ventures have supported this venture, bringing invaluable industry expertise to the table.

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With the increasing demand for healthier and more flavorful beverage options, companies like Taejin Beverage Inc. are positioned to thrive. The company’s audacious approach to flavoring coupled with the popularity of non-alcoholic beverages points to a promising future for this visionary startup.

Explore more about the company and Sans on their website and LinkedIn page.


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