15 Exciting Consumer Startups in San Francisco to Watch Out For

Discover the future of consumer goods with these innovative startups based in San Francisco.

San Francisco is a hub of innovation and creativity. With its thriving startup ecosystem, it has become a destination for entrepreneurs and investors alike. Here are 15 of the most interesting consumer startups in San Francisco that are worth keeping an eye on.

Planet FWD

Carbon management platform for consumer products Planet FWD is a carbon management platform for consumer products that helps brands calculate their carbon footprint. By providing data-driven insights, they help brands reduce their environmental impact.

Higg Co

Integrated software platform for consumer goods Higg Co is an integrated software platform for the consumer goods industry. Their technology provides real-time data and analytics to help companies make more informed decisions about sustainability.


Financial advice and tools for consumers MoneyGeek is a platform that provides financial advice and tools to help consumers make informed decisions about their finances. They offer advice on insurance, credit cards, loans, and more.

Blue Studios

Web3 tools and software for families Blue Studios builds tools and software to onboard families into Web3. Their mission is to make blockchain technology accessible to everyone, regardless of their technical background.


Affordable housing through ADU construction Cottage is solving the housing affordability crisis by making it easy to build an Accessory Dwelling Unit (ADU). Their platform provides a one-stop-shop for everything from design to construction.


App to help couples stay in love Lovewick is an app that helps couples stay in love once they’ve found it. Their platform provides personalized insights and recommendations to help couples navigate the ups and downs of a long-term relationship.

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End information asymmetry in business software Capiche is on a mission to end information asymmetry in business software. Their platform provides a community-driven approach to software reviews and comparisons.

Untitled Labs

Consumer application idea lab Untitled Labs is a consumer application idea lab. Their team of experts helps entrepreneurs turn their ideas into successful consumer applications.


Breaking down plastics and agricultural waste Khepra uses proprietary technology and excess renewable electricity to break down plastics and agricultural waste. Their platform offers a sustainable solution to the problem of waste management.


Power to quit vaping, once and for all FLUUX™ offers a solution for those who want to quit vaping. Their platform provides a personalized plan and support system to help users kick the habit for good.

Supermoon Capital

Commercializing innovation in the sleep market Supermoon Capital is a venture capital firm that specializes in the sleep market. Their goal is to fund innovative companies that are creating products and services to improve sleep quality.


No-code real-time data visualizations for businesses HiGeorge provides real-time data visualizations for businesses. Their no-code platform allows companies to create custom dashboards and visualizations without the need for technical expertise.

Hero Labs

Production of healthy food products Hero Labs is a company that produces healthy food products. Their mission is to provide consumers with nutritious, high-quality food options that are both delicious and affordable.

Narrative Fund

Early-stage founders using technology to leave the world a better place Narrative Fund is a venture capital firm that invests in early-stage founders who are using technology to make a positive impact on the world. Their portfolio includes companies in a variety of industries, including consumer, finance, and healthcare.

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PANGEA Movement

PANGEA Movement is an outdoor eco-brand based in San Francisco that creates sustainable products designed to clean up the planet and inspire people to take action. The company’s product line includes backpacks, tents, and other outdoor gear made from sustainable materials such as recycled plastic bottles and organic cotton. In addition to creating eco-friendly products, PANGEA Movement also donates a portion of its profits to environmental causes. By combining sustainability and outdoor adventure, PANGEA Movement is showing that we can have fun while making a positive impact on the world.


San Francisco is a hotbed of innovation and entrepreneurship, and these 15 consumer startups are a testament to the city’s creativity and drive. From helping brands reduce their carbon footprint to producing healthy food products and developing sustainable outdoor gear, these startups are making a positive impact on the world. With the support of the local community and investors, we can expect to see even more exciting developments from these startups and others like them in the years to come.

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