From Custom Dresses to Sunglasses for Every Mood: San Francisco’s Top 15 Fashion Startups

San Francisco is a hotbed of innovation, and its fashion industry is no exception. From personalized styling services to AI-driven shopping platforms, San Francisco is home to some of the most exciting and innovative fashion startups in the world. In this article, we showcase 15 of the most interesting and unique fashion startups that are changing the game in the Bay Area.

Short Story: Personalized Styling for Petite Women

Short Story is an online retailer and personal styling service that caters exclusively to petite women. Founded by Isabella Sun and Samuel Hoffstaetter, Short Story is focused on providing high-quality, stylish clothing for women who are 5’4″ and under. With a team of expert stylists, Short Story uses data and technology to create personalized styling recommendations that take into account each customer’s unique style, preferences, and body shape.

Fit to Form: Customizable Dresses for Every Body

Fit to Form is an online portal that offers customizable dresses based on customers’ exact measurements. Founded by Genevieve Payzer and Radha Jain, Fit to Form uses a proprietary algorithm to create dresses that fit perfectly and flatter every body type. Customers can choose from a wide range of styles, colors, and fabrics to create a dress that is uniquely their own.

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Shopmelon: Data-Driven Product Decisions for Apparel Brands

Shopmelon is a product intelligence platform that enables apparel brands and retailers to make data-driven product decisions. With a focus on predictive analytics and machine learning, Shopmelon helps brands optimize their product offerings and stay ahead of the curve. The platform offers real-time insights into consumer trends, market demand, and product performance, giving brands the information they need to make informed decisions.

Marcy Venture Partners: Investing in Consumer, Culture, and Positive Impact

Marcy Venture Partners is a venture capital firm that invests in consumer, culture, and positive impact. Founded by Jay Brown, Larry Marcus, and Shawn Carter (also known as Jay-Z), Marcy Venture Partners is committed to supporting innovative startups that are making a positive impact on the world. With a focus on fashion, food and beverage, and other consumer goods, Marcy Venture Partners is helping to drive innovation and change in these industries.

ANOMA Inc.: The Online Marketplace for Beauty Products

ANOMA Inc. is an online marketplace for beauty products. Founded by a team of experts in e-commerce, fashion, and marketplace technology, ANOMA connects customers with a wide range of high-quality beauty products from around the world. With a focus on diversity and inclusivity, ANOMA is committed to offering products that meet the needs of all customers.

Riya Collective: A Community Shopping Platform for South Asian Creators

Riya Collective is a community shopping platform that connects South Asian creators with their fans. Founded by Arian Agrawal and Sarina Siddhanti, Riya Collective offers a curated selection of fashion and lifestyle products from South Asian designers and brands. With a focus on inclusivity and diversity, Riya Collective is helping to bring South Asian fashion to a wider audience.

Cultivmade: AI-Powered Online Shopping Platform for Fashion and Beauty Products

Cultivmade is a mobile-first online shopping platform that uses AI and machine learning to curate fashion and beauty products. With a focus on sustainability and ethical fashion, Cultivmade offers a curated selection of products from eco-friendly and socially responsible brands. Founded by Angelica Rangel, Jose Manuel Beltran Loreto, and Sally Perez, Cultivmade is committed to making it easy for customers to shop responsibly.

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Shopr: Local Apparel Shopping Delivered Within Two Hours

Shopr is an online marketplace that connects shoppers to local apparel stores around them and gets their items delivered within two hours. Founded by Aja Coney and Alice Keith, Shopr is focused on making shopping more convenient and accessible for customers while also supporting local businesses. With a wide range of clothing options and fast delivery times, Shopr is quickly becoming a popular option for San Francisco shoppers.

GoodList: A Marketplace for Sustainable and Ethical Fashion

GoodList is a marketplace that connects customers with sustainable and ethical fashion brands. Founded by Divya Demato and Richard Demato, GoodList offers a curated selection of products from brands that prioritize sustainability, ethical production practices, and fair labor. With a focus on transparency and education, GoodList is committed to helping customers make informed choices about their purchases.

Inkpop: Custom T-Shirt Design Website

Inkpop is a custom t-shirt design website that makes it easy and inexpensive to create custom printed apparel. Founded by a team of experts in e-commerce and fashion, Inkpop offers a wide range of design options and a simple, user-friendly interface. Customers can upload their own designs or choose from a selection of pre-made templates to create unique and personalized apparel.

Queenly: The Leading Marketplace for Formalwear

Queenly is the leading marketplace for formalwear, offering a wide range of dresses and accessories for proms, weddings, and other formal events. Founded by Kathy Zhou and Trisha Bantigue, Queenly is committed to making formalwear accessible to all customers, regardless of size, style, or budget. With a focus on inclusivity and diversity, Queenly is helping to revolutionize the formalwear industry.

Notorious: The Intersection of Gen Z, Art & Design, and Asian Pop Culture

Notorious is an online marketplace that combines Gen Z, art and design, and Asian pop culture. Founded by Helen Bui and a team of experts in fashion and media and entertainment, Notorious offers a unique selection of clothing, accessories, and lifestyle products that reflect the latest trends and influences from Asia and beyond.

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Trendsi: An Online Fashion B2B Marketplace

Trendsi is an online fashion B2B marketplace that makes it easy for sellers to build their businesses by providing wholesale inventory. Founded by Ella Zhang, Maddie Davidson, and Sherwin Xia, Trendsi connects sellers with a wide range of fashion products and provides tools and resources to help them grow their businesses.

Futuremood: Sunglasses for Every Mood

Futuremood is a company that manufactures sunglasses for every mood. Founded by a team of experts in beauty, fashion, and manufacturing, Futuremood offers a wide range of stylish and innovative sunglasses that are designed to enhance customers’ moods and elevate their style.

NFTYCO: Rare and Unique Digital Assets for Gamers, Collectors, Sneakerheads, and Designers

NFTYCO is a startup that creates rare and unique digital assets for gamers, collectors, sneakerheads, and designers. Founded by a team of experts in blockchain, fashion, and video games, NFTYCO uses blockchain technology to create one-of-a-kind digital assets that can be bought, sold, and traded like physical assets.


San Francisco’s fashion startup scene is booming, with innovative and exciting companies pushing the boundaries of what’s possible in fashion and retail. From personalized styling services to sustainable fashion marketplaces, these 15 startups are helping to revolutionize the industry and make fashion more accessible, inclusive, and innovative than ever before.

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