Startup Showcase: OpnMkt – Revolutionizing the Sales Pipeline

OpnMkt is a Salesforce-Native utility app on the AppExchange that is changing the game of B2B sales by facilitating a marketplace approach to new lead / prospect / opportunity distribution. Instead of new opportunities being assigned to sales reps, SDRs add their prospects to an internal marketplace; sales reps choose which leads they want to pursue BEFORE they start to work them. In this startup showcase, we’ll dive deeper into what makes OpnMkt a game-changer for sales teams across industries.

Revolutionizing the Sales Pipeline with OpnMkt

OpnMkt is a sales acceleration software that streamlines the process of assigning and pursuing leads, from SDR to AE. By putting more control in the hands of the sales reps, OpnMkt has created a more objective framework that removes the subjective quantity vs. quality and accepted to pipeline constraints that often hold sales teams back. By implementing the internal marketplace approach, OpnMkt allows sales reps to choose the prospects best suited to their strengths and expertise, leading to higher engagement, motivation and a deeper connection with customers.

The OpnMkt Advantage: Features and Benefits

OpnMkt is packed with features that make it an indispensable tool for sales teams, whether you’re a startup or an established player. Here are just a few advantages that OpnMkt provides:

  • Real-Time Visibility – With OpnMkt, sales teams can see new leads and opportunities as soon as they are entered into the system, enabling them to choose the prospects that will make the biggest impact to their pipeline.
  • Greater Control Over Pipeline – With OpnMkt, sales reps have a greater say in what prospects they are working on, leading to higher levels of engagement and motivation.
  • Improved Sales Efficiency – By eliminating the “round robin” approach to lead assignment, OpnMkt streamlines the sales process by ensuring that leads are given to the most qualified rep.
  • Easy to Use – OpnMkt is a user-friendly app that a sales team can quickly integrate and implement into their workflow, without the need for extensive training.
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Empowering Sales Teams with OpnMkt

OpnMkt is more than just a sales effectiveness tool; it’s a complete reimagining of the status quo. By empowering sales reps with a sense of control over their pipeline, the app instills a sense of ownership and investment in their work, leading to better results for the company as a whole. At its core, OpnMkt is about putting the human-to-human aspect back into B2B sales and empowering sales reps to take control of their pipeline and close deals.


OpnMkt is revolutionizing the way sales teams approach lead assignment, from SDR to AE. By focusing on empowering sales reps with greater control over their work, OpnMkt is helping companies across industries achieve better results and higher levels of engagement from their sales teams. Check out OpnMkt’s website to learn more about the app and how it can benefit your sales team’s workflow.


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