Startup Showcase: Ownit – Making Commerce at the Point of Discovery Work

Revolutionizing Commerce through Connected Checkout Links

Ownit is a startup based in Santa Clara, California, that aims to transform commerce by making it work better for brands, creators, and shoppers. The company was founded in 2021 by eCommerce veterans Payman Nejati, Evan Shiue, and Joel Tan, and has already attracted investment from leading eCommerce and FinTech VCs like Caffeinated Capital, SciFi VC, GGV Capital, and Abstract Ventures, as well as industry leaders from Meta, Pinterest, Walmart, and Honey.

Connected Checkout – Enabling One-Tap Purchases

One of Ownit’s key innovations is its Connected Checkout, which enables a one-tap purchase of any product in paid ads, email, text, and influencer marketing. This feature makes it much easier for direct-to-consumer brands to increase conversions and sales, by enabling shoppers to quickly and easily make a purchase without having to go through a lengthy checkout process. In addition, the Connected Checkout integrates with commerce platforms like Shopify and Amazon, as well as payment gateways like Apple Pay, Google Pay, Shop Pay, and PayPal, to help brands grow their business on social platforms like Facebook, Instagram, YouTube, and TikTok.

Frictionless Checkout Experience – Simplifying the Shopping Experience

Another key feature of Ownit’s platform is its frictionless checkout experience, which helps shoppers quickly make the best purchase decision by showing pricing and purchase options all in one place. This feature eliminates the need for shoppers to navigate multiple pages or menus to make a purchase, which can often lead to frustration and cart abandonment. By simplifying the checkout process, Ownit makes it easier for shoppers to complete their orders and for brands to increase their sales and customer loyalty.

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Building Partnerships – Bringing Together Big Names

Perhaps one of the most exciting aspects of Ownit is its ability to bring together some of the biggest companies that generally do not work together. By integrating with commerce platforms, payment gateways, and social media platforms, Ownit is able to help brands and creators connect with their customers and grow their businesses. The company’s founders have more than 50 years of combined experience creating innovative checkout experiences, with backgrounds at Amazon, Walmart, Standard Cognition, and Anycart, and they have assembled a team of mission-driven people that love working together and solving hard problems.


Ownit is a startup on a mission to transform commerce by making it work better for everyone involved. Whether you’re a brand, creator, or shopper, the company’s platform is designed to simplify the shopping experience, increase conversion rates, and drive growth.





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