Startup Showcase: CoverEase – The Digital Insurance Broker Revolutionizing the Industry

CoverEase is changing the way businesses purchase insurance, making it quick, easy, and affordable. As a digital insurance broker and online marketplace, CoverEase offers instant delivery of business insurance and employee benefits products. With their advanced technology and broker expertise, they provide insurance options from over 17 different insurance companies, giving consumers complete pricing transparency and insurance company choice in minutes. In this Startup Showcase, we’ll dive into how CoverEase is revolutionizing the insurance industry.

The Insurance Industry Needs a Revolution

The insurance industry has long been known for its complicated and lengthy purchasing process. Business owners have had to spend hours researching policies, filling out forms, and waiting for quotes from different providers. It’s a frustrating experience that often leaves businesses without the coverage they need or paying too much for the wrong policies.

CoverEase recognized the need for change in the insurance industry and set out to revolutionize the process. They built an online platform that simplifies the purchasing process and provides businesses with the coverage they need at an affordable price. By combining InsurTech with broker expertise, they’re able to offer an “Amazon-like” shopping experience with unmatched choice for multiple insurance products.

A Simple, Easy, and Fast Process

CoverEase’s online platform has simplified the purchasing process for business insurance. Business owners can take a simple, 3-minute online journey to answer basic yet important questions about their business. In just 15 seconds, CoverEase’s’ eager Golden Retriever mascot, Lighting Max, delivers multiple quotes from multiple carriers using advanced AI. This transforms a typical long and complicated process of buying insurance into a lighting fast, easy, and awesome experience.

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The CoverEase platform is designed to offer complete pricing transparency and insurance company choice, saving businesses time and money. They provide multiple insurance products, including no down payment workers’ compensation, business liability and property, cyber liability, employers’ liability, professional liability, term life insurance, group health, and dental and vision insurance. CoverEase partners with the best insurance brands in the country, including The Hartford, Travelers, Liberty Mutual, C N A, Markel, Berkshire Guard, Employers, AmTrust, CopperPoint, Cowbell Cyber, Great American, Ethos, and Beam, among others.

Term Life Insurance Made Easy

In a separate 20-second interview, businesses can get multiple term life insurance quotes, an important coverage that is often overlooked. If they like what they see, they can continue with their journey to answer a few health questions online to get same-day and affordable coverage without having a medical exam or blood test.

Plug-and-Play Insurance Platform

CoverEase partners with non-insurance company partners to embed a digital plug-and-play insurance platform into their customers’ purchasing journey to help them save time and money. They have a national presence with headquarters in California and were founded by Shawn Marie Edgington in 2021, who serves as CEO.

CoverEase’s platform was built on the same technology that their sister company’s pay-go agency, E-COMP, has been using and improving for over a decade. It’s powered by a team of commercial insurance veterans, ensuring that businesses receive the best coverage at the best price.


CoverEase is revolutionizing the insurance industry by offering a simple, easy, and fast process to purchase business insurance. With their advanced technology and broker expertise, they provide businesses with complete pricing transparency and insurance company choice in minutes, saving them time and money. By partnering with non-insurance company partners to embed a digital plug-and-play insurance platform, they’re helping businesses save even more. If you’re looking for affordable and reliable business insurance, check out CoverEase today.

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