Wellness Revolution in Brooklyn – Nurturing Mind, Body, and Soul


Brooklyn, New York, is at the forefront of the wellness revolution, with a vibrant community of startups dedicated to promoting physical and mental well-being. From skincare and nutrition to mental health and personalized fitness, these innovative ventures are transforming the way we approach self-care. In this article, we’ll delve into the world of Brooklyn’s wellness startups, highlighting 15 inspiring ventures that are reshaping the wellness landscape. Join us as we explore the dynamic stories behind these remarkable startups and discover the visionary founders shaping Brooklyn’s wellness scene.

FRONTMAN – Redefining Skincare for Men

FRONTMAN is an acne care brand that specializes in creating skincare and cosmetic solutions tailored for men. By addressing the unique needs of men’s skin, FRONTMAN empowers individuals to embrace their natural beauty and achieve healthier, clearer skin. Through their innovative products and expert guidance, they are revolutionizing the way men approach skincare, promoting confidence and self-care.

Choosing Therapy – Empowering Mental Health through Actionable Content

Choosing Therapy is an online publication focused on creating accurate and actionable mental and behavioral health content. With a commitment to providing reliable resources, they strive to empower individuals to take control of their mental well-being. Through informative articles, guides, and expert insights, Choosing Therapy aims to break down barriers and promote open conversations about mental health.

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Ergatta – Elevating Fitness with Connected Rowing

Ergatta is an at-home connected fitness startup that offers a rowing machine paired with proprietary digital content. Through immersive workouts, personalized training programs, and a supportive community, Ergatta provides a comprehensive fitness experience. By combining the benefits of rowing and digital technology, Ergatta empowers individuals to achieve their fitness goals and lead a healthier lifestyle.

ivee – Transforming At-Home Health and Wellness Services

ivee is a startup that empowers patients to receive health and wellness services in the comfort of their homes. Whether it’s medical consultations, therapy sessions, or wellness treatments, ivee connects individuals with qualified professionals to deliver personalized care. By leveraging technology and convenience, ivee enhances access to essential healthcare services, promoting overall well-being.

FREEDA Health – Nourishing Wellness with Kosher Vitamins aHubbster – Accessible Outdoor Games and Exercise Gear

Hubbster aims to make outdoor games and exercise gear easily accessible in shared spaces, be it public or private. By fostering a sense of community and promoting active lifestyles, Hubbster encourages individuals to engage in outdoor activities and connect with others. Through their platform, individuals can easily access a variety of recreational equipment, contributing to their physical and mental well-being.

Chronicon – Elevating Lives for those Living with Chronic Illness

Chronicon is a media and events company dedicated to elevating the lives of individuals living with chronic illnesses. Through curated events, informative content, and a supportive community, Chronicon fosters empowerment, connection, and understanding. By shining a light on the experiences of those with chronic illnesses, Chronicon aims to create a more inclusive and compassionate society.

Journify – The Audio Journaling App – Capturing Life’s Journey with Voice Notes

Journify offers an audio journaling app that allows users to create an audio timeline of their life’s journey. With encrypted and easy-to-share voice notes, Journify provides a unique way to capture and reflect on personal experiences. The app also includes a burnout tracking feature to support users’ mental and emotional well-being. Journify offers a private and personal space for self-expression and personal growth.

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Sorate – Green Tea and Matcha Subscriptions for a Holistic Lifestyle

Sorate is an online retailer that offers Matcha and Green Tea subscriptions, Detox Plans, and accessories. With a focus on wellness and the benefits of tea, Sorate provides individuals with the tools and resources to incorporate these health-promoting beverages into their daily routines. By embracing the power of nature, Sorate encourages a holistic approach to well-being.

Hishi – Personalized Skincare for Natural Beauty

Hishi offers natural customized skincare products, harnessing the power of nature to enhance individual beauty. By providing personalized solutions based on skin type and specific needs, Hishi empowers individuals to nourish and care for their skin in a natural and sustainable way. Through their innovative formulations, Hishi promotes healthy and radiant skin.

August – Redefining Periods as a Time of Empowerment

August is a lifestyle period brand dedicated to reimagining periods as a powerful time. With a focus on personal health and well-being, August offers innovative products and resources that empower individuals during their menstrual cycles. By promoting self-care and fostering a positive relationship with menstruation, August aims to reshape societal perceptions and support women’s wellness.

BrainLuxury – Enhancing Brain Function with Nutritional Supplements

BrainLuxury manufactures and commercializes nutritional brain supplements designed to improve cognitive function. By developing scientifically backed formulas, BrainLuxury aims to enhance the brain network and support optimal brain health. Their innovative approach to nutritional supplements promotes mental well-being and cognitive performance.

Therify – Inclusive Mental Healthcare Services for Companies

Therify provides inclusive mental healthcare services tailored for companies. With a focus on employee well-being, Therify offers comprehensive mental health support through virtual therapy sessions, workshops, and resources. By prioritizing mental health in the workplace, Therify contributes to a positive and supportive work environment.

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Waffle Journal – Connecting Families and Friends through Shared Journaling

Waffle Journal is a shared journal app designed to help families and friends stay connected by journaling together. By providing a collaborative space for writing and sharing memories, Waffle Journal strengthens relationships and promotes emotional well-being. Through the power of storytelling and reflection, Waffle Journal nurtures personal growth and connection.

FYTR – Personalized Restaurant Meals for Individual Needs

FYTR is an online platform that tailors restaurant meals to an individual’s caloric needs and food intolerances. By leveraging technology and partnerships with local restaurants, FYTR offers personalized dining experiences that prioritize individual health goals. Through their platform, individuals can make informed choices and enjoy restaurant meals that align with their specific dietary needs.


Brooklyn’s wellness startups are revolutionizing the way we approach health, fitness, and self-care. These 15 inspiring ventures embody the spirit of innovation and well-being, offering solutions that cater to diverse needs and promote holistic lifestyles. By combining cutting-edge technology, expert knowledge, and a commitment to wellness, these startups are reshaping the wellness landscape in Brooklyn and beyond. Keep an eye on these visionary founders and their transformative ventures as they continue to redefine wellness and empower individuals to lead healthier, more fulfilling lives.

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