Cutting-Edge New York-Based Marketing Automation Startups Transforming the 2023 Landscape

Welcome to the vibrant world of marketing automation startups. These innovative technology-based companies help businesses enhance their marketing strategies and achieve significant growth. They use automated software to streamline marketing processes and reach a greater audience with efficiency and precision. With the rising trend of digital marketing, these startups play an important role in advertising, customer engagement, sales automation, and much more. This article provides an in-depth overview of a select group of enterprise-focused marketing automation startups that are making waves in the bustling startup scene of New York City.

New York City, the startup capital of the east coast and a competitive arena where new ventures rise to challenge the status quo. These startups have incorporated machine learning, artificial intelligence in their operations to give a new life to their software and offer benefits to small and large businesses. From influencer marketing platforms to CRM solutions and subscription services, these startups are transforming the way businesses reach their consumers.

We have picked some of the most innovative and successful startups that have made a significant impact in their niche. We hope this curated list will offer inspiration to budding entrepreneurs and provide valuable insights into the future of digital marketing.

Lionize

Founded by Chris Buetti, Lionize is a B2B software platform that enables brands to partner with influencers at scale. It operates in the industry of Advertising, Internet, Marketing Automation, Social Media, and Software.

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Otis

Founded by Clarence Williams, Miguel Guerrero, and Rodolphe Ködderitzsch, Otis is a digital marketing automation platform for small businesses operating in industries like Advertising, Artificial Intelligence, Digital Marketing, and Marketing Automation.

Endear

Founded by Jinesh Shah and Leigh Sevin, Endear is a consumer CRM platform that enables retail teams to boost their sales both in-stores and online.

Awkbit

Awkbit is known for providing automation testing, software, and digital product development services.

BloggerOutreach.com

BloggerOutreach.com specializes in Blogger Outreach Services.

Aptivio

Founded by Christopher Even and Guy Mounier, Aptivio works towards AI-powered Revenue Growth and operates in industries spanning from Analytics and Artificial Intelligence to SaaS and Sales.

Actable

Founded by Craig Schinn and Matthew Greitzer, Actable provides consultation solutions on managing customer data for business growth.

Adapty

Adapty is an in-app subscription service that was founded by Dmitry Podoprosvetov, Kirill Potekhin, and Vitaly Davydov.

99minds Loyalty Promotions and Giftcard

Founded by Mrudul Tarwatkar and Pravin Kamble, 99minds is an all-encompassing solution to customer engagement, acquisition, and retention.

Regal.io

Founded by Alex Levin and Rebecca Greene, Regal.io is a software development company that provides an outbound phone and SMS sales solution.

AskNeo.io

Founded by Lio Slama, AskNeo.io offers an intelligent shared inbox for team collaboration and sales automation.

Upmarket

Founded by Jason Tissera, Upmarket is an insights and automation platform that converts more sign-ups to paying customers for companies that offer a free trial.

Simpu

Founded by Collins Iheagwara, Kolawole Balogun, and Tioluwani Kolawole, Simpu is a unified customer communication & precision marketing platform for businesses.

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Pranify, Inc.

Founded by Ian Orekondy, Pranify, Inc. provides SaaS for Pharma Ad Optimization.

forcery

Founded by Tigh Loughhead, forcery is a Marketing technology firm that focuses on Salesforce, Salesforce Marketing, and Google Ads Marketing and Reporting.

This impressive lineup of startups not only indicates the strong growth trajectory of marketing automation but also showcases the exciting potential of New York City’s tech scene. By leveraging AI, machine learning, and other advanced tech, these companies are revolutionizing marketing and customer relationship management in ways that were unimaginable just a few years ago.


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