Is Corporate Philanthropy the New Trend for Profitable Business Growth?

• Corporate philanthropy is becoming a new trend for profitable business growth.
• New York-based startup, Altru, is leveraging this trend by turning corporate giving into a profitable venture.
• Through a network-based platform, Altru helps companies engage customers and the community with Corporate Social Responsibility (CSR) initiatives and social impact projects.
• Altru provides businesses with a return on investment by investing in causes that resonate with younger audiences.

Turning philanthropy into a profitable venture sounds like a paradox, but it is a notion that is increasingly becoming a mainstay in the business landscape. Corporate giving has been recognized as an effective means to address social and environmental issues, while also building a positive brand image, engaging employees, and attracting customers. In a world where 90% of people believe that corporations should help tackle societal issues, companies are embracing socially responsible practices and innovative solutions to reflect their core values. One startup leading this trend is Altru.

Located in New York, Altru is on a mission to make corporate giving profitable. Combining technology with social responsibility, Altru brings forth a disruptive and unique approach to Corporate Social responsibility (CSR). Through a network-based platform that enables corporations to discover, finance, and promote nonprofit initiatives, Altru capitalizes on the purpose that mobilizes 55% of the global population.

What sets Altru apart is its innovative usage of technology to cultivate the benefits of CSR. Its platform provides corporations with the tools to seek out and amplify the impact of their philanthropic efforts. Moreover, the focus on generating prospect and customer engagement through these efforts makes their offering unique and aligns perfectly with the trends of younger generations who are more invested in social and environmental causes. For companies looking to tap into this growing demographic, Altru sets itself a level above its competition.

The startup also stands out with its promise of a business return on investment (ROI) on these social initiatives. Given the fact that investing in the causes that younger people deeply care about is essential for companies to acquire and retain post-1981 born customers, this value proposition that Altru delivers is a very strategic and high-potential venture in long-term.

Looking towards the future, there is no doubt that Altru has a promising road ahead. The demand for CSR and environmental, social, and governance (ESG) practices is only set to grow, creating substantial opportunities for Altru to wheel this trend. Moreover, with a substantial portion of the world’s population believing in the importance of companies playing their part in social change, Altru is aptly positioned to capitalise this potential and revolutionise the corporate giving sector.

The possibilities for Altru and other startups within this industry seem endless. Only time will tell how the corporate giving sector will evolve, but one thing is clear, businesses are ready to invest in philanthropy now more than ever. Visit their website here or follow their journey on Twitter and LinkedIn.