Can Virtual Audio Tech Revolutionize the Future of Music Industry Interaction?

• JackTrip Labs is a newly formed startup that aims to revolutionize the audio and music industry.
• The company was formed as a collaboration between Stanford University’s CCRMA and several Silicon Valley software entrepreneurs.
• Their objectives are to create authentic experiences between people who are physically separated through the use of their technology.
• JackTrip Labs won “Best in Show” at 2021 Summer NAMM and have formed partnerships with major industry players like Eric Whitacre and Hal Leonard.

Experimenting in the intertwined worlds of audio and music, JackTrip Labs combines the innovative energies of Silicon Valley software entrepreneurs and the academic prowess of Stanford’s Center for Computer Research in Music and Acoustics (CCRMA). The Burlingame, California-based company aims to facilitate joyful, authentic experiences between people who aren’t physically present together, tackling an ever-pressing issue in a world transitioning towards remote collaboration.

Emerging as an independent public-benefit corporation from the JackTrip Foundation, JackTrip Labs has already bagged the title of “Best in Show” at the mixed-reality-focused 2021 Summer NAMM (National Association of Music Merchants). They’ve inked collaborations with Grammy-winning composer Eric Whitacre and has leveraged synergies with Hal Leonard, a leading name in digital music technology and the world’s largest print music publisher.

The uniqueness of JackTrip Labs lies in their deep connections with scholars and celebrated artists. The crossover between academics and practitioners is rare in this field. It brings unique insights, experimental opportunities and a varied talent pool – all aimed towards improving audio interaction beyond the physical limitations. They capitalize on the vast potential for musical interaction in the digital realm, as seen in their partnership with the renowned composer, Eric Whitacre.

Their approach differs from other startups in the same space, as they have put equal weight on collaborations with credible entities, and their efforts in making a social impact. Winning the “Best in Show” award at the Summer NAMM is a testimony to the success this unique amalgamation has brought JackTrip Labs in a short span of time.

As seen from their trajectory, the future of JackTrip Labs seems promising. In a world grappling with social distancing norms and remote work, their aim to create authentic experiences remotely through technology could set a new standard for the music industry. Their collaboration with industry giants has potential to bring new technological advancements in the sphere of digital music interaction.

As for the industry, startups like JackTrip Labs are sending clear signals of a paradigm shift from physical to virtual audio performances, and interactions. Remote collaborations in the music industry hold the possibility of breaking down walls of separation, fostering creativity and inclusivity. For more information about JackTrip Labs, the public is welcome to visit their website, or follow them on Twitter, Facebook and LinkedIn.