Exploring Impactful LA Fitness Startups Transforming America’s Wellness Landscape 2023

Los Angeles, California has long been a hub of health and fitness innovation. This article features some of the most exciting fitness startups currently thriving in the city of angels. These startups span a variety of industries, from digital wellness platforms to AI-powered fitness coaches, and are at the forefront of shaping a new era of health and wellness through their groundbreaking technologies and tools. Let’s dive into these promising startups and their transformative solutions.


Founded by Lindsay Cook and Russell Cook, FitOn is a digital wellness platform aimed at improving health outcomes of its impressive 12M+ consumer, employee, and health plan participant members. Powerfully intersecting the industries of Fitness, Health Care, mHealth, Mobile Apps, Personal Health, and Wellness, this startup is on a mission to make wellness accessible for everyone.


Rawlogy is a wellness startup offering self-care products that also contribute to the wellness of our planet. By integrating the industries of E-Commerce, Fitness, Health Care, Outdoors, Personal Health, and Wellness, Rawlogy places a unique emphasis on sustainability in wellness.


Founded by Addie Conner and Max Gomez, Breathwrk is dedicated to improving health on a global scale through purposeful breathing. Breathwrk is an innovative force within the fitness, personal health and wellness industries.


FORME, a startup co-founded by Trent Ward, is creating waves in the Fitness, Health Care, and Wellness sectors. FORME is a personal training and connected hardware company with a unique approach to personal fitness.

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Claiming to offer the smartest dumbbells in the world, Kabata is making fitness smarter with its innovative fitness equipment. Striding ahead in the B2B, B2C, Fitness, Health Care, and Wellness industries this startup has a bright future.

Point Fitness Insights

Launched by founders Kingsley McGowan and Paige Sullivan, Point Fitness Insights is an innovative online platform for tracking fitness activities. The startup is making strides in Apps, Fitness, Health Care, and Mobile sectors.


Co-founded by founders Jeremy Rusnak and Joe Perez, Day-J is a forward-thinking health and wellness platform that offers one-on-one coaching with licensed nutritionists, trainers, and mindset coaches. This startup is making significant contributions to Fitness, Health Care, and Wellness segments.


ARENA, co-founded by Krisna Bhargava and Zachary Rubin, is pioneering the at-home training center market using cutting-edge engineering and industry expertise. This startup is leaving a significant mark on the Fitness and Wellness industries.

LIT Method

Founded by Justin Norris and Taylor Norris, LIT Method offers a powerful amalgamation of personal training, physical therapy, and injury prevention intending to deliver results not injuries. The founders’ unique background has helped position this startup as a unique player in Consumer, Fitness, Health Care, Training, and Wellness sectors.

Dr. Kellyann

Dr. Kellyann, founded by Kellyann Petrucci, is committed to promoting health and fitness through diet programs and supplements such as bone broth and collagen products. This startup is bringing a more holistic approach to the Dietary Supplements, Fitness, and Health Care industries.

True Healers

With a central focus on wellbeing, True Healers provides Wellness and Fitness services. This startup contributes significantly to the Fitness, Health Care, and Wellness industries.

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Founded by Lexi Aiassa, Confidence is a startup specializing in producing supplements for digestion like digestive enzyme complex and stomach soother. With a presence in the Consumer Goods and Fitness sectors, Confidence is making digestion wellness a priority.

Fit Mindful Body Club

Fit Mindful Body Club is a fitness startup that offers virtual personal trainers for wellness and fitness. This startup is reshaping the approach to personal health and fitness in the Fitness, Health Care, and Wellness industries.

MNML Health Co.

Co-founded by John Schaefer and William Cooper, MNML Health Co. is a digital personal training and wellness coaching service that’s making a mark on the Fitness, Health Care, Internet, and Wellness segments.

Aceso AI

Founded by Attila Brisco, Aceso AI is a mobile app that harnesses the power of artificial intelligence to provide users with a virtual personal trainer and physical therapist. This AI-driven startup brings innovation to the Artificial Intelligence, Fitness, and Machine Learning industries.

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