Redefining Live Events: Blockchain’s Role in Modernizing Stadium Ticketing?

• CoolCo is a Delaware-based startup redefining live event ticketing through blockchain technology.
• The company utilizes NFT-social gamification, cross-selling, and data-driven marketing to increase live-event producers and sports club’s ticket sales by an average of 30%.
• CoolCo already closed a deal with a major Argentinian stadium, securing 500,000 tickets to sell on their platform annually.
• The startup aims to become the engagement hub for live events, introducing innovative digital collectibles.

Live events are evolving rapidly, with new technologies playing a key role in shaping the industry. Among these innovations, blockchain has emerged as a transformative force, revolutionizing diverse sectors – from finance to healthcare and transportation. Now, it’s turn for live-event ticketing, a domain where Delaware-based startup CoolCo is breaking new ground.

CoolCo is leveraging blockchain technology to modernize the way stadiums sell tickets, bringing a host of benefits that include increased sales and enhanced customer engagement. The startup provides a blockchain-based ticketing and engagement solution, allowing live event producers and sports clubs to significantly boost their ticket sales.

What sets CoolCo apart is their focus on community monetization via NFT-social gamification, cross-selling, and data-driven marketing. Their unique approach has yielded impressive results, with customers seeing an uptick in their income from ticketing sales by an average of 30% — all without any extra cost or effort. The successful collaboration between founders and the management team, which brought more than $2.6M in net profit in less than a year with their previous company, is yet another strength that differentiates this startup.

Furthermore, CoolCo has already proven the capability of their business model – the startup has launched their MVP and is doing POC with multiple venues. What’s more, they have already closed a deal with one of the most important stadiums in Argentina, securing the sale of 500,000 tickets on their platform annually. This success story is indicative of the immense potential CoolCo’s innovative approach has for improving the live event experience.

Looking ahead, the future seems promising for CoolCo and the blockchain-enabled ticketing industry. CoolCo is rethinking community management and creating new experiences through digital collectibles – a market that’s growing at a 22.5% CAGR. Their vision to become the engagement hub for live events promises exciting developments for live event audiences, venues, and industry as a whole.

For those interested in learning more about CoolCo’s innovation in blockchain ticketing, you can visit their website or follow them on LinkedIn.