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Reimagining Advertising – Exploring New York’s Dynamic Ad-Tech Scene

Unveiling the Pioneering Advertising Startups Transforming NYC’s Marketing Landscape

New York City, the advertising capital of the world, is a hotbed of innovation in the ad-tech industry. These 15 cutting-edge startups are revolutionizing the way brands connect with their audiences, leveraging technology and creativity to drive customer acquisition, engagement, and loyalty. Join us as we take a captivating journey into the realm of advertising pioneers in the heart of the Big Apple.

Prizeout – Unlocking Customer Loyalty, One Withdrawal at a Time

Prizeout turns withdrawals into a powerful engine for customer acquisition, retention, and loyalty. By offering personalized rewards and incentives, Prizeout empowers businesses to build lasting connections with their customers. Through their unique ad-tech platform, they make every transaction an opportunity to delight and engage.

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Canela Media – Redefining Digital Media for Culturally Diverse Audiences

Canela Media operates as a trailblazing digital media company, bridging the gap between brands and multicultural audiences. With their deep understanding of diverse markets, Canela Media delivers culturally relevant and engaging campaigns that resonate with a wide spectrum of consumers.

Marpipe – Elevating Creative Testing for Brands and Agencies

Marpipe automates the creative testing process for brands and agencies, streamlining the way ads are optimized for maximum impact. Through their innovative martech platform, Marpipe empowers advertisers to unlock the full potential of their creative ideas, driving results and ROI like never before.

PreShow – Movies in Theaters, Earned Through Ad Engagement

PreShow offers a unique platform where consumers can earn the ability to see movies in theaters for free by engaging with ads. This groundbreaking approach to advertising bridges the gap between entertainment and engagement, providing a win-win for both movie lovers and advertisers.

Lionize – Empowering Brands to Partner with Influencers at Scale

Lionize is a B2B software platform enabling brands to effortlessly partner with influencers at scale. Through their innovative influencer marketing solutions, Lionize helps brands harness the power of social media to reach wider audiences and drive authentic engagement.

Otis – Digital Marketing Automation for Small Businesses

Otis is a digital marketing automation platform tailor-made for small businesses, simplifying the complexities of marketing and empowering entrepreneurs to focus on what they do best. With AI-driven insights and user-friendly tools, Otis accelerates small business growth in the digital age.

StayTuned – Empowering High-Growth E-commerce Brands

StayTuned is building a suite of powerful tools to help high-growth e-commerce brands scale even faster. From messaging to analytics, StayTuned’s innovative solutions provide an edge in the competitive world of online retail.

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The Luupe – Uniting Creators and Brands through Seamless Collaboration

The Luupe offers a one-stop production platform for professional creators and brands to collaborate seamlessly. Through their comprehensive suite of services, The Luupe streamlines the creative process and fosters fruitful partnerships between artists and businesses.

Parsempo – AI-Powered Performance Marketing for Digital Signage

Parsempo delivers AI-powered performance marketing and advertising solutions for digital signage and digital out-of-home (DOOH) networks. Their cutting-edge technology optimizes ad delivery and maximizes the impact of digital signage campaigns.

BIG HAPPY – Where Marketing and Advertising Thrive

BIG HAPPY specializes in the fields of marketing and advertising, providing clients with innovative strategies and business development solutions. With their expertise in storytelling and brand marketing, BIG HAPPY helps businesses create impactful campaigns that leave a lasting impression.

Sharma Brands – Investing, Advising, and Building Brands

Sharma Brands is a versatile firm that invests, advises, and operates to build successful brands. With their vast experience in brand marketing, Sharma Brands brings invaluable insights and resources to nurture the growth of emerging companies.

Third Summit Corporation – A Collective of Agile Digital Media Solutions

Third Summit Corporation is assembling a collective of agile companies that offer full-stack, enterprise-level digital media and advertising solutions. Their forward-thinking approach brings efficiency and innovation to every facet of the advertising process.

Something Special Studios – Elevating Media Strategy and Content Creation

Something Special Studios provides comprehensive media strategy, content creation, and video production services. Their exceptional creativity and expertise drive engaging campaigns that captivate audiences across various platforms.

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Goblin – Monetizing Premium Content with a Content Delivery Network

Goblin’s content delivery network helps site owners stream and monetize premium content to their users. Their cutting-edge technology ensures seamless delivery and monetization of digital content, creating a win-win scenario for creators and consumers alike.

TheViewPoint – Transforming CTV&OTT Ad Monetization for Publishers

TheViewPoint offers a sophisticated ad monetization platform for publishers in the Connected TV (CTV) and Over-The-Top (OTT) space. With advanced tools and data-driven insights, TheViewPoint empowers publishers to maximize revenue and optimize ad performance.

Conclusion

The advertising startups in New York City are at the forefront of innovation, shaping the future of marketing and customer engagement. From leveraging AI-driven insights to reimagining influencer partnerships, these visionary companies are revolutionizing the way brands connect with audiences in the digital age. As the advertising landscape continues to evolve, these startups stand ready to define the next era of advertising excellence.


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