Is Brand Journalism the Future of Hispanic America’s Content Marketing?

Key takeaways:
  • Textualist, situated in Albuquerque, New Mexico, is a pioneering marketing firm specializing in brand journalism for the Hispanic Americas
  • The company is helping pave the way for brand journalism in Hispanic America’s content marketing future
  • Journalists, designers, and content curators from Textualist are creating meaningful content for multiple big names such as American Express, Santander, and Google.

In the evolving landscape of content marketing, Textualist, a New Mexico-based startup, is pioneering a new path towards the future. As brand journalism grows more important for companies looking for innovative ways to engage their audiences, Textualist specializes in producing and distributing content under this novel marketing strategy, with a focus on the Hispanic Americas.

Lucia Fernandez and Mateo Diego founded Textualist in 2010, combining their love for journalism and design with the aim of creating impactful, curated content for businesses. Their primary audience includes both organizations and media outlets across the Americas, targeting the fast-growing and increasingly influential Hispanic community.

Their approach to content marketing sets them apart from other marketing agencies. Textualist’s unique selling point lies in their skilled team of professionals who craft unique branded journalistic content for their clients. The startup serves as both a creative and logistical base for organizations, helping them not just visualize, but also implement effective content strategies.

Major companies like American Express, Santander, Forbes, Google, Facebook, and others have successfully carried out campaigns with Textualist’s collaborative efforts. Their impressive and diverse portfolio speaks volumes about the quality and effectiveness of their work, reaffirming their position as thought leaders in the affiliate, brand, and content marketing spaces.

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Looking towards the future, Textualist’s brand journalism techniques will undoubtedly continue to disrupt the content marketing industry. As companies increasingly seek out customized, tailor-made content for their audience, the need for specialized agencies such as Textualist will only grow.

For those who wish to learn more or explore potential collaborations, visit the Textualist website at or connect with them on social media. Follow them on Twitter @textual_ist, like their Facebook page @TextualistLLC, and reach out via LinkedIn @Textualist.

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