Startup Showcase: Shred Cycle Inc. – Turning Skate Waste into Sustainable Products

Upcycling Polyurethane Waste from Skate Wheels and Manufacturing Back into Useful Outdoor Products

As the world becomes increasingly aware of the importance of preserving our planet for future generations, environmentally conscious companies are stepping up to the plate. Shred Cycle Inc. is one such company, based in Los Angeles and dedicated to making sustainability easy and accessible by recycling polyurethane manufacturing waste and skate wheels back into useful outdoor products.

Making Sustainability Easy and Accessible

The core mission of Shred Cycle Inc. is to make sustainable living accessible and easy, especially for action sports enthusiasts looking to make a difference. By collecting used skateboarding and roller skate wheels, along with post-manufacturing wheel waste, the company reduces the amount of waste headed towards landfills, reducing their environmental impact.

Upcycling and Recycling

Once collected, Shred Cycle Inc. upcycles or recycles the skate wheels they’ve collected, depending on their condition. Usable wheels go back to the community through nonprofit partnerships, while unusable wheels and post-manufacturing waste go through the company’s upcycling or recycling process.

Social Media Engagement

With an active user base of over 50,000, Shred Cycle Inc. engages their community on social media through content focused on sustainability and action sports, sourcing ideas for new products and affiliate partnerships.

Closing the Loop on Polyurethane Waste

The long-term goal of Shred Cycle Inc. is to close the loop on polyurethane waste. By making it easy for individuals and companies to take action, the company aims to have a lasting impact on the environment while reducing their carbon footprint.

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Shred Cycle Inc. is leading the way on sustainability in the action sports industry. Through upcycling and recycling, the company turns waste into useful products, making sustainable living more accessible. With a strong social media presence and an engaged community, they are poised to have a lasting impact on the environment, one skate wheel at a time.





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