Trailblazing Los Angeles Beauty Startups Redefining the Industry in 2023

Los Angeles, globally recognized as an influential hub for culture, fashion, and entertainment, is also home to remarkable beauty start-ups, innovating and harnessing the potential of tech, e-commerce, and social responsibility in the world of beauty. Today we will be exploring and showcasing some of the most exciting and out-of-the-box beauty start-ups operating from the heart of LA. These organizations have managed to reimagine and redefine the beauty industry through their unique concepts, innovative products, and a firm commitment to inclusivity, sustainability, and consumer engagement.

The emerging beauty start-ups from LA are carving a new path in the elaborate world of cosmetics, skincare, personalized solutions, fashion, and styling. Rooted in the most ethnically diverse county in the U.S., these start-ups echo the diversity and inclusivity in their products and services. In addition to creating top-tier lifestyle products, these companies are casting a spotlight on underrepresented communities, promoting eco-friendly practices, and are bent on redefining beauty standards.

Amidst the stiff competition in the beauty industry, these LA-based start-ups are maintaining a competitive edge through their innovation and commitment to consumer satisfaction. Let’s take a closer look at these revolutionary beauty start-ups and understand how they are reshaping the beauty industry from Los Angeles.

Patrick Ta

Patrick Ta Beauty is a cosmetic line by the renowned celebrity makeup artist Patrick Ta. The brand embodies Patrick’s philosophy of enhancing natural beauty and makes high-quality makeup products accessible to everyone. Patrick Ta has successfully blended his extensive experience and nuanced understanding of color and complexion to create products that cater to a broad spectrum of skin tones.

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Co-founded by Jun Young (Jordan) Lim, Beaubble creates spaces for beauty lovers to connect and share ideas. The platform is built on contributions from its community that actively engages in sharing their beauty regimen, product reviews, and tutorials.

AMP Beauty LA

Founded by Angel Lenise, Montre Moore, and Phyllicia Phillips, AMP Beauty LA is a tech-forward beauty e-tailer committed to redefine beauty culture for all textures and shades. Their aim is to create a community where everyone feels seen, valued, and represented.

Metropolis Dermatology

Metropolis Dermatology, founded by James Y. Wang, is a comprehensive resource for dermatology services, including medical, cosmetic, and skincare solutions. They make use of advanced, evidence-based medical research to meet their client’s skincare needs.

Skin Note

Skin Note offers wide-array of skincare and personal care products online. They specialize in curating skincare, makeup, bath, and hair care essentials that suit varied skin and hair types.

Style Baby OMG Fashion Boutique

Founded by Jazmine Rodriguez, Style Baby OMG Fashion Boutique encapsulates the latest fashion trends from Los Angeles. They curate voguish clothing choices for women, making premium style affordable and accessible.

Junk Theory

Junk Theory is the world’s first plastic-free refillable skincare system founded by Allison Mabbott and Justin Wolff. They offer sustainable skincare options that veer away from single-use plastic and focus on delivering quality and eco-friendly skincare solutions.


Flip, co-founded by Jonathan Ellman and Noor Agha, merges a TikTok-like discovery platform with superior ecommerce support. They offer a social and live commerce platform for retail therapy.

Thirteen Lune

Thirteen Lune is a unique online beauty platform, co-founded by Nyakio Grieco and Patrick Herning, that showcases and sells products from Black and brown-owned brands. The platform rebuts monotony and upholds diversity and representation in the beauty space.

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Arey is a functional beauty brand with a proactive, science-driven approach to skincare, with a specific focus on grey hair. They aim to provide solutions to the oft-neglected concern of premature greying and hair health.

Stryke Club

Stryke Club, develops dermatologist-formulated skincare products specifically tailored for boys. They bridge the gap in the market, catering to the distinct skin care needs of the male demographic, particularly the younger age groups.

Future State Brands

Co-founded by Drake Sutton-Shearer, Future State Brands is revolutionizing the consumer goods market by introducing cannabis-based products ranging from beauty to wellness.


MINU specializes in crafting skincare solutions suitable for all skin tones and types. They attribute their expertise to the collective experience of 70+ years in skin health care.


Prept is a virtual style and beauty assistant that offers personal styling and beauty recommendations. The app provides a seamless shopping and planning experience for beauty and style-conscious women.


Founded by Maeva Heim, BREAD BEAUTY SUPPLY prioritizes basic hair care for not-so-basic hair. They carry a selection of hair care products that cater to the unique needs of different hair types, proving that hair care, like beauty, is not a one-size-fits-all.

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