Unveiling Pioneering NY Market Research Startups Influencing Business Strategy in 2023

Market research startups play a critical role in today’s business landscape, supplying companies with the data and insights they need to make informed business decisions. The bustling start-up scene in New York, New York, United States is home to some of the most innovative players in the market research industry. This article shines a spotlight on some of the most interesting and promising market research startups based in New York, offering readers an inside look at their profiles, services, and overall offerings.

These startups range from tech-enabled consulting platforms to leading providers of insights on the American consumer, to innovators creating next-generation business intelligence software. By offering an eclectic mix of services and expertise, these startups are creating a significant impact in their respective markets. Some of them are new entrants, while others have firmly established their presence. All of them, without exception, bring to the table a unique proposition that is reshaping how businesses undertake market research.

The following are some of the most exciting market research start-ups based in New York, New York, United States:

Bridger

Bridger is a tech-enabled consulting platform that connects businesses with industry professionals for on-demand knowledge sharing. Co-founded by Andrew Rawana, the startup primarily operates in the consulting, enterprise software, information services, information technology, management consulting, market research, and professional services sectors.

MRI-Simmons

The leading provider of insights on the American consumer, MRI-Simmons, offers unparalleled understanding of consumer behavior, particularly in the consumer research, information services, market research, marketing, and professional services industries.

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Blue Boat Data

Co-founded by Hamed Ahmadi, Lisa Goldson, and Parinaz Vahabzadeh, Blue Boat Data is building the next generation of business intelligence software for analysts, planners, and marketers. The startup operates in the analytics, business intelligence, information technology, market research, and software industries.

SOFR Academy

Providing financial education and market information, SOFR Academy, founded by Marcus Burnett, empowers corporations, institutions, governments, and individuals to make better decisions. The startup’s industries of operation include banking, business intelligence, e-learning, education, financial services, information services, market research, and training.

The Right Way

The Right Way is an e-commerce consulting firm that provides services in the consulting, internet, and market research industries.

B2B Experts Finder

B2B Experts Finder is a market research agency offering market insights for businesses. They operate in the B2B, business development, and market research sectors.

Research Dive

Research Dive is a market research firm that offers actionable insights and analysis across various markets in different verticals. Its main sectors of operation are advice, consulting, and market research.

Bremlo

Offering consumer and market intelligence services, Bremlo is another promising startup in the consumer research, and market research industries.

Novedia Creative

Founded by Olga Zapisek, Novedia Creative provides services in market research, social media management, content, and digital marketing. It operates in the advertising, content marketing, digital marketing, market research, and social media management industries.

TakeRoot Justice

Non-profit organization TakeRoot Justice provides research, legal, and policy support services to strengthen the community, with a primary focus on legal, market research, and non-profit sectors.

RealtyQuant

Founded by Stefan Tsvetkov, RealtyQuant brings data-driven and quantitative techniques to the real estate industry, with operations spanning across analytics, big data, commercial real estate, real estate, and market research sectors.

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Insider Intelligence

Insider Intelligence aims to become the world’s largest research firm focused on digital transformation. It was co-founded by Barbara Peng and operates in the information services, information technology, and market research sectors.

Sacra

Sacra, founded by Jan-Erik Asplund and Walter Chen, provides a digital platform for researching information on the private markets. The startup operates across business intelligence, finance, financial services, market research, software, and venture capital sectors.

LoansIntel

LoansIntel is a consultancy providing credit analysis, essential research tools, market analysis, and investment process services across consulting, credit, financial services, market research, and professional services sectors.

SPEEDA Edge

SPEEDA Edge is an innovation intelligence platform offering emerging industry reports, company profiles, daily news updates, and more across analytics, artificial intelligence, business intelligence, market research, product research, and software sectors.

What these startups have in common is their focus on harnessing the power of data to drive business growth. Through innovation, creativity, and technology, these startups are pushing the boundaries of how market research is done and offering businesses new ways to understand and reach their customers.


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