Top Los Angeles Consumer Goods Startups Revolutionizing Retail in 2023


The startup scene in Los Angeles, California has been buzzing with Consumer Goods startups. These ventures range from pet nutrition and wellness, tattoo aftercare, beauty and lifestyle, food and beverage, sustainability, fashion and personal care, amongst others. These startups have revolutionized traditional industries, making waves with game-changing products and ideas targeted at the modern consumer’s needs and preferences. Creating and innovating in fields from dog nutrition to high-quality CBD products from oranges, here are some of the most interesting Consumer Goods startups in LA.

Regardless of the industry, all of these startups have certain common elements: they are pushing the boundaries in their respective fields, disrupting old models with innovative solutions and new technologies. From online purchases to customization of products, these startups are setting new standards in their industries while keeping their focus on the consumer’s needs and preferences. Here, we have compiled a list of exciting Consumer Goods startups from Los Angeles that are redefining their industries and shaping the future of Consumer Goods.

These startups, their visionary founders, and their innovative solutions make a clear statement: Change is not only possible but inevitable. They show us that progress doesn’t come from sticking with what we know, but rather from the relentless pursuit of what could be. Here is a closer look at each of these trailblazing Los Angeles-based Consumer Goods startups.


Jinx is a dog wellness brand primarily offering dog foods online. Founded by Sameer Mehta and Terri Rockovich, Jinx operates in the Consumer Goods, E-Commerce, Nutrition, and Wellness industries.

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Mad Rabbit

Mad Rabbit is a tattoo aftercare brand offering natural products for skin and tattoo maintenance. Mad Rabbit was founded by Oliver Zak and Selom Agbitor and operates in the Consumer Goods and Cosmetics industries.

Ready Set Jet

Ready Set Jet is a globally oriented luxury beauty and lifestyle brand for the on-the-go generation. This brand was founded by Shalini Vadhera.

Moku Foods

Moku Foods, founded by Matt Feldman and Melissa Facchina, sells mushroom jerky starter pack products. They operate in the Consumer Goods, Food and Beverage, and Organic Food industries.

re_ grocery

Founded by Joseph and Lauren Macrino, re_ grocery is a package-free grocery store offering consumers access to affordable and healthy organic food. It operates in the Consumer Goods, E-Commerce, Grocery, Retail, Shopping, and Sustainability industries.

Day One Beverages

Day One Beverages is a refreshing sparkling CBD water brand that balances and renews. The brand was founded by Chris Alfieri and Chris Clifford, and operates in the Fast-Moving Consumer Goods and Food and Beverage industries.

Trousdale Ventures

Trousdale Ventures is an innovative venture designing the future. Phillip Sarofim is one of the founders of this venture which operates in the Consumer Goods, Hospitality, Information Technology, Lifestyle, Transportation, and Venture Capital industries.


Re is a lifestyle brand founded by Christen Press, Megan Rapinoe, and Meghan Klingenberg offering customizable products and experiences for people seeking bold self-expression and non-binary design. They operate in the Consumer Goods, Retail, and Shopping industries.

Reboot Motion

A sports science company, Reboot Motion utilizes sports science to help athletes, coaches, academies, and organizations. The startup was founded by Evan Demchick and Jimmy Buffi, and operates in the industries of Consumer Goods and Sports.

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Peels specializes in the production of CBD products made from oranges. They operate in the Consumer Goods, Manufacturing, Personal Health, and Sales industries.

Showroom Sixty Six

Showroom Sixty Six is a fashion brand offering linesheet development and business development consultations. This brand operates in the Consumer Goods, Fashion, and Retail industries.

Dose of Roses

Dose of Roses is a luxury floral and gifting brand that makes someone’s day special. Founded by Joseph Ayoub, it operates within the Consumer Goods, eCommerce, Flowers, and Lifestyle industries.

Junk Theory

Junk Theory is the world’s first plastic-free refillable skincare system. Founded by Allison Mabbott and Justin Wolff, it operates in the Beauty, Consumer Goods, Cosmetics, E-Commerce, Personal Health, and Sustainability industries.

JLo Beauty

JLo Beauty is a cosmetics company co-founded by Alex Rodriguez. They operate in the Consumer Goods and Cosmetics industries.


Cerqular is an e-commerce platform founded by David Friedrichs and Janine Aeroporos that allows users to buy and sell top sustainable products such as fashion, beauty, and home furnishings. This startup operates in the Consumer Goods, E-Commerce, and Home Decor sectors.

In conclusion, these Los Angeles-based startups are not only creating innovative consumer goods but also paving the way for future startups in their respective fields. By challenging conventions and pushing boundaries, these companies show us that Los Angeles remains a hotbed for pioneering startups in the Consumer Goods industry.


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